Luis Santoni, the Mission’s director of development, has been recognized as one of Northern Nevada’s top young leaders and rising business stars.
Santoni was one of only 20 selected out of this year’s 165 nominees for the Reno-Tahoe Young Professionals and Reno Gazette-Journal’s “Twenty Under 40” program which annually bestows the honor to top professionals working to make a difference in their communities.
Judges base the award on several factors, including exceptional business leadership, professional achievements and community involvement. Santoni and other winners will be featured at a Nov. 4 awards banquet at the Atlantis Casino and Resort.
Rick Redding, the Mission’s executive director, nominated Santoni for his passionate work in developing more than 100 partnerships with area businesses to help the Mission’s work with the homeless, poor and addicted.
These partnerships – from major casinos and retail stores to grocery stores and furniture outlets – have greatly reduced expenses while increasing revenue through the sales in the Mission’s six Thrift Depot thrift stores. Santoni, who holds an MBA, also coordinates an extensive network of community agencies to help clients in the Mission’s recovery program by providing help with educational needs, vocational training, credit repair, resume writing and computer skills.
“Luis’ greatest achievement isn’t an award or certificate or office held. Rather, he has created an atmosphere of corporate caring for the homeless and addicted,” Redding wrote in his nomination. “Many businesses are philanthropic, but Luis has insisted that the Mission doesn’t need more ‘charity;’ it needs partners to help combat homelessness, poverty, hunger and substance abuse in our community.”
Redding cited Santoni’s work in securing enough donated food so the Mission could supply 1,000 meals a day to the homeless at a time when government agencies were reducing services; developing partnerships with other agencies that have helped 25 Misison clients receive their GEDs and allowed dozens more to secure employment; implementing creative methods that allow the Mission to be 100% “green” in its recycling efforts; and bringing financial stability so the Mission can continue its extensive work with the homeless, working poor and addicted in our community.
“He’s made a tremendous impact in our community,” Redding said. “He’s got a great heart and attitude that is obvious for all to see. Luis really cares and it shows.”
Santoni shies from the recognition, stating that he’s simply doing what God wants him to do. “It’s not about me. It’s all about Jesus,” he said. “As long as we put Him first in everything we do, we’ll be all right.”
Santoni joins a group that includes past winners such as Ross Miller, Nevada Secretary of State; Kitty Jung, Washoe County Commissioner; and Jessica Sferrazza, Reno City Council member.
To see this year’s winners, please click here.